The Senior Manager - Key Accounts is responsible for developing sales and marketing plans, managing key account relationships, ensuring product availability, executing marketing activations, and training staff, all aimed at increasing market share and revenue growth.

The role focuses on driving growth in Diageo's Prestige On-Premise and Key Accounts by managing strategic accounts, enhancing brand visibility, and meeting customer engagement targets while leading a team to achieve KPIs.

The Sales Manager will drive secondary sales, develop business plans, conduct market audits, manage retail relationships, and train the sales team to achieve growth and market share objectives.