The Marketing Planning Manager is responsible for implementing marketing and sales strategies, conducting market research, overseeing product development and design, launching new products, and monitoring sales performance. This role also involves analyzing market trends, evaluating product performance, generating new product ideas, preparing sales forecasts, and collaborating with other departments to meet sales targets.
JOB DESCRIPTION:
MAIN PURPOSE OF ROLE :
- Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.
MAIN RESPONSIBILITIES :
- Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.
- Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.
- Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.
- Identify product/service changes to meet customer needs.
- Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.
- Prepare sales forecasts and budgets.
- Monitor sales volume, revenues and costs against forecasts.
- Adapt plans to improve the sales performance of the product/service.
- Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.
QUALIFICATIONS :
Education
- Associates Degree (± 13 years)
- Masters Degree (± 18 years) in Engineering
Experience/Background
- Minimum 4 years
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Product Management
DIVISION:EPD Established Pharma
LOCATION:India > Mumbai : BKC Building
ADDITIONAL LOCATIONS:
WORK SHIFT:Standard
TRAVEL:Yes, 50 % of the Time
MEDICAL SURVEILLANCE:No
SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
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