The Role
The Senior Field Marketing Specialist will collaborate across teams at Fusion to drive a brand-to-demand marketing strategy. This role works closely with sales leaders and other departments (Sales Engineering, Revenue Operations, Partners, Demand Generation, Sales, and Product Marketing) to develop and execute a comprehensive Field Marketing plan across events, trade associations, industry bodies and localized marketing. You will be responsible for managing field marketing programs globally, ensuring alignment with regional goals, and measuring the impact of your efforts on pipeline and revenue generation.
The ideal candidate will deeply understand our market, customer needs, and pain points, as well as our products and go-to-market strategy, to build and manage the overall marketing plan. You will also be tasked with engaging customer feedback and leveraging data to improve efficiencies and drive continuous improvement.
Key Responsibilities:
- Develop a deep understanding of the resilience market and advise on events, trade associations and industry bodies with whom Fusion should have a presence.
- Partner with sales to understand pipeline gaps/opportunities to build a cohesive 6-month rolling Field Marketing plan focused on exceeding goals.
- Own end-to-end program management and tactics from initial planning to follow up, including vendor management, event promotion, sales enablement, and data management, measurement and reporting
- Clearly communicate the Field Marketing strategy, plans, goals, and outcomes to all collaborators, as well as internal cross-functional teams.
- Manage event logistics, including venue selection, invitations, vendor management, and follow-up and tracking leads to revenue.
- Align event strategy with sales goals and ensure attendance from key target accounts.
- Collaborate with product marketing to ensure that go-to-market messaging aligns with field marketing activities and event strategies.
- Measure results by analyzing metrics delivered from Field Marketing programs and regularly report results and trends to sales leadership. Pivot plans based on findings and health of the business.
- Manage Field Marketing budget and clearly report back on spend metrics across the strategy
Requirements
- 5+ years Field Marketing Experience at B2B company and understands integrated marketing strategy.
- A consistent track record working successfully in cross-functional environments to achieve results
- Evaluate program and campaign effectiveness, ongoing results, and present findings to key team members
- Leverage data and insights to create the strategy, improve efficiencies, build projections, and report on impact
- Take bold initiative, address problems, and make continuous process improvements
- Passion for solving challenges, operate with a high sense of integrity, and demonstrate a strong work ethic
- Ability to travel up to 25% of the time, particularly in spring and event seasons.
Other Qualifications
- Bachelor's degree or equivalent experience in marketing, or related field, required.
- Excellent verbal and written communication skills.
- Strong problem-solving and critical thinking abilities.
- Proficiency in marketing tools such as Salesforce, WordPress
- Team player focused on collective success.
- Strong initiative and a "can-do" attitude.
Milestones for the First Six Months
In one month you will
- Develop a strong understanding of Fusion's target market, customer pain points, and product offerings.
- Build key relationships with the sales, product marketing, and cross-functional teams to ensure alignment.
In three months you will
- Develop and execute the first small-scale, high-impact marketing event or campaign in collaboration with sales, ensuring it aligns with pipeline goals.
- Create and present the 6-month rolling Field Marketing plan, incorporating sales feedback and setting clear goals.
In six months you will
- Measure and report on the initial Field Marketing program's impact on the pipeline and revenue, using data to refine and optimize strategies.
- Demonstrate tangible ROI from marketing initiatives, showcasing lead generation and pipeline growth.
Disclaimers
This position may be performed remotely anywhere within the United States except for the states of New York, California, and Colorado.
Fusion is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, age, pregnancy, military service or discharge status, genetic information, sex, sexual orientation, gender identity, or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment.
