The Role
Our Product Marketing team's mission is to generate market and customer insights, strategies, and tactics that drive go-to-market, champion new product innovation, and fuel solution adoption. Product Marketing is a highly cross-functional role at Fusion, partnering closely with the entire organization, including the senior leadership team, to amplify success. Our team works across the product lifecycle, helping shape the product, driving launch and commercialization, and growing product adoption post-launch. We are looking for a creative, analytical, and collaborative product marketer to join our team.
- Product Positioning and Messaging: Develop product positioning and messaging informed by user research, market insights, and product understanding.
- Go-to-Market Launch: Work closely with a range of cross-functional teams-product managers, marketing, sales, and engineering-to lead go-to-market strategy and drive launches for our solutions
- Market Strategy: Build expertise for your market area and buyers to help shape our market strategy
- Marketing Strategy: In collaboration with product and marketing teams, scope and execute product and marketing strategies needed to reach different customer segments.
- Thought Leadership: Act as a thought leader and evangelist for the product & markets you support externally, including speaking engagements and written assets.
- Cross-Functional Enablement: Understand and support our customer journey; train cross-functional teams on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it
- Customer and Competitive Insights: Mine qualitative and quantitative insights that inform Fusion's collective customer, market, and competitive intelligence programs.
- Analyst Relations: Identify and engage appropriate market analysts, validate and help them understand our strategies, educate them to ensure our value is seen, and conduct research on the most influential analysts in the buyers' space.
- Pricing: Responsible for establishing pricing strategies, conducting comprehensive research and analysis on pricing, including competitor pricing and margins, and collaborating with the back office to assess if costs exceed the designated price point.
Knowledge, Skills, Abilities
- Ability to be a player/coach
- Strong interpersonal skills and ability to interact and work with staff at all levels
- Demonstrated experience creating and implementing persona-based positioning and messaging across multiple mediums.
- Strong communication and presentation skills
- Highly motivated, action-oriented individual.
- Ability to perform both on the tactical and strategic level.
- Proven ability to drive product and GTM strategy, planning, and execution, leading cross-functional teams by influence.
- Proficiency in using data to drive decision-making.
- Domain experience in risk management, crisis management, business continuity, business intelligence, or data analytics preferred but not required.
Qualifications
- 5+ years of B2B SaaS technology, data, or digital content product marketing experience with at least 3 years of experience in a market-facing role.
- Bachelor's Degree Preferred
- Pragmatic Marketing/PMA Certification a plus
Milestones for the First Six Months
In one month, you'll:
- Complete all HR-related onboarding requirements
- Participate in technical salesforce and fusion framework trainings
- Schedule 1:1's with key individuals
In three months, you'll:
- Understand our Product Roadmap
- Be familiar with our market strategy and competitors
- Be familiar with our Marketing programs and assets
- Be familiar with key tools and systems
- Support current Product Marketing initiatives
In six months, you'll:
- Have a strong working knowledge of your Product and Market area
- Lead cross-functional Product Launches
- Support our marketing efforts by providing content and speaking support
- Independently drive the successful completion of assigned work
- Provide suggestions for continuous improvement
Disclaimers
This position may be performed remotely anywhere within the United States except for the states of New York, California, and Colorado.
Fusion is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, age, pregnancy, military service or discharge status, genetic information, sex, sexual orientation, gender identity, or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment.
