Manager Primary Market Research

Posted 13 Days Ago
Be an Early Applicant
Hyderabad, Telangana
3-5 Years Experience
Biotech • Pharmaceutical
The Role
Lead market research projects, plan and design market research analyses, provide guidance on research material design, implement studies on local, regional & global level, and contribute to financial and departmental success.
Summary Generated by Built In

Job Description Summary

-Explore, develop, implement and evaluate Digital innovation solutions that address customer needs. Co-create with key stakeholders to build partnerships and collaborations -Lead the delivery of multiple projects across a variety of creative and marketing channels, including print and digital media. Develop and coordinate project plans across the design, development and production stages of a project to support the successful delivery within set KPI's. -Works in collaboration with brand teams technical teams and all functions to maximize value -Provides consultancy, advice and assistance on strategy for commercialization of products, and influence marketing/Marketing Sales Operation team on decision making on Sales Force resource allocation in most optimal ways, through delivery of proven analytics based projects. -Provide analytics support to Novartis internal customers


 

Job Description

Manager – Primary Market Research 

Location – Hyderabad #LI Hybrid 

About the Role: 

Be part of a leading healthcare primary market research team working with brand teams across the globe, as part of Novartis’ longer term strategic plan, to bring a new innovative products to those in need. 

This leadership role provides the opportunity to work in collaboration with global and regional brand teams, brand insight teams and marketing teams spanning the full suite of Novartis products throughout their lifecycle stages. Role is critical to business growth and launch impact across pre-launch and growth brands 

Key Responsibilities: 

  • Plan and design market research analyses based on a sound understanding of the research tools, techniques, datasets, and resources available and their use at various stages of the ‘product life-cycle 

  • Have the functional knowledge of and experience using statistical methodologies and analytical models 

  • Provide effective guidance to planning of studies, including research material design 

  • Input and guide report structure to illustrate complex analysis in user friendly and easy to digest way 

  • Provide alternative proposals/different approaches and suggestions for optimization of approach and alignments with other studies performed or planned. Implement and complete studies on local, regional & global level 

  • Assist line manager/ MR LT with delivery of financial targets for MR. Deeply understand customer needs and promote MR service development 

  • Meet important metrics tied to performance to contribute to overall financial and department success 

Essential Requirements: 

  • 7-8 years work experience in market research / specialist agencies. Significant experience of driving small and large multi-country MR studies. 

  • Experience in working across regions and within a commercial, market research team, responsible for managing projects end to end 

  • Preferred: Knowledge of the disease areas within the Pharma sector, with strong presentation skills 

  • University degree BA/BS/MA degree in business, statistics/mathematics, medicine, sciences, health economics, sociology, psychology. 

  • Fluency in English, superior written composition skills 

Desirable requirements: 

  • Ability to communicate optimally and to have a persuasive and credible presentation style 

  • Strong intuition for business and solution-orientation approach. Experience in remote relationships (on-shore/off-shore capability delivery). 

 

 

Why Novartis: Our purpose is to reimagine medicine to improve and extend people’s lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here: https://www.novartis.com/about/strategy/people-and-culture 

You’ll receive: You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook. https://www.novartis.com/careers/benefits-rewards 

Commitment to Diversity and Inclusion:  

Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve. 


Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network 

 


 

Skills Desired

Advertising Campaigns, Analytical Thinking, Brand Awareness, Business Analytics, Business Networking, Collaboration, Delivery Management, Digital Marketing, Digital Media, Email Marketing, Marketing Plans, Marketing Strategy, Media Campaigns, Sales, Strategic Marketing

The Company
Hyderabad, Telangana
110,000 Employees
Hybrid Workplace
Year Founded: 1996

What We Do

Novartis is an innovative medicines company. Every day, working to reimagine medicine to improve and extend people’s lives so that patients, healthcare professionals and societies are empowered in the face of serious disease. Our medicines reach more than 250 million people worldwide.

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