Manages performance marketing, SEO, analytics, lead generation, conversion optimization, marketing automation, and AI-powered marketing initiatives. The role plans and optimizes paid campaigns, executes organic growth strategies, tracks attribution and funnel performance, builds reporting dashboards, integrates CRM and automation tools, and supports content and creative campaigns. Success is measured through customer acquisition, lead quality, conversion rates, CAC, CPL, ROAS, and overall marketing ROI.
About the Role
We are looking for a Digital Marketing Executive with 2–5 years of hands-on experience in performance marketing, SEO, analytics, lead generation, marketing automation, and AI-powered marketing.
The ideal candidate should be analytical, proactive, and results-oriented, with a strong focus on digital growth, customer acquisition, and measurable business outcomes.
Key Responsibilities
Performance Marketing
Plan, manage, and optimize campaigns across Google, Meta, LinkedIn, YouTube, display networks, and ChatGPT Ads, where available.
Manage advertising budgets, audience targeting, remarketing, creatives, conversion tracking, and A/B testing.
Monitor key metrics, including CPC, CPL, CPA, CAC, ROAS, and conversion rate (CVR), to improve campaign performance and ROI.
SEO and Organic Growth
Execute technical, on-page, and off-page SEO strategies.
Conduct keyword research, competitor analysis, SEO audits, and content-gap analysis.
Monitor search rankings, organic traffic, indexing, Core Web Vitals, and conversions.
Analytics, Attribution, and Reporting
Manage GA4, Google Tag Manager (GTM), Google Search Console, Meta Pixel/CAPI, LinkedIn Insight Tag, and UTM tracking.
Develop performance dashboards and reports using Looker Studio, Power BI, Excel, or Google Sheets.
Analyze marketing funnels, attribution, conversions, CAC, CPL, and ROAS to identify opportunities for improvement.
Lead Generation and Conversion Optimization
Generate qualified leads through paid advertising and organic marketing channels.
Track lead quality, campaign effectiveness, and funnel conversion rates.
Collaborate with Sales teams to improve lead conversion, conversion rate optimization (CRO), and landing-page performance.
Marketing Automation and AI
Build and optimize marketing workflows using n8n, Zapier, and Make.
Integrate CRM platforms, APIs, and webhooks to streamline marketing processes.
Use AI tools such as ChatGPT, Claude, Gemini, Perplexity, and Copilot for research, content creation, analysis, and automation.
Content and Creative Support
Support social media campaigns, advertising creatives, reels, videos, and thumbnails.
Use tools such as Canva, CapCut, Adobe Express, and AI-powered creative platforms.
Must-Have Skills
Paid advertising, SEO, GA4, GTM, Google Search Console, and conversion tracking.
Reporting and analytics using Looker Studio, Power BI, Excel, or Google Sheets.
Marketing automation tools such as n8n, Zapier, and Make.
Understanding of APIs, webhooks, and CRM integrations.
Strong knowledge of lead generation, marketing funnels, CRO, and ROI optimization.
Excellent analytical, communication, and problem-solving skills.
Good to Have
Experience in SaaS, technology, EdTech, fintech, B2B/B2C marketing, or lead generation.
Knowledge of AI marketing, CRM platforms, HTML, JavaScript, and website architecture.
Experience with HubSpot, Salesforce, or Zoho.
Qualifications
Bachelor’s degree in Marketing, Business, Engineering, Computer Science, or a related field.
2–5 years of relevant, hands-on digital marketing experience.
Proven ability to deliver measurable results in lead generation, customer acquisition, and conversion optimization.
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