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IQ-EQ

Senior Marketing Executive, Digital Channels

Posted 28 Days Ago
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In-Office
Hyderabad, Telangana, IND
Senior level
In-Office
Hyderabad, Telangana, IND
Senior level
Manage and optimize digital marketing channels, including HubSpot campaigns, CRM data, lead scoring, marketing automation, WordPress website updates, analytics, conversion performance, and technical SEO. Collaborate with marketing teams and developers on website enhancements, integrations, content changes, and technical fixes while improving lead nurturing, user experience, organic traffic, and campaign effectiveness.
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Company Description

ABOUT IQ-EQ

We’re a leading Investor Services group offering end-to-end services in administration, accounting, reporting, regulatory and compliance needs of the investment sector worldwide.  We employ a global workforce of 6,500+ people across 25 jurisdictions and have assets under administration (AUA) exceeding US$857 billion. We work with 13 of the world’s top-15 private equity firms. 

Our services are underpinned by a Group-wide commitment to ESG and best-in-class technology including a global data platform and innovative proprietary tools supported by in-house experts. 

Above all, what makes us different is our people. Operating as trusted partners to our clients, we deliver intelligent solutions through a combination of technical expertise and strong relationships based on deep client understanding. 

We’re driven by our Group purpose, to power people and possibilities. 

Job Description

Behind every successful marketing campaign is a digital ecosystem that enables audiences to discover, engage and convert. We're looking for a curious and proactive digital marketer who enjoys improving processes, enhancing user experiences and leveraging technology to drive better results. If you thrive in a fast-paced environment where data, innovation and collaboration come together, this is an excellent opportunity to make a meaningful impact on a global scale.

What you'll do

  • You'll support digital campaign setup, execution, optimisation, and performance reporting within HubSpot, ensuring accurate lead tracking and campaign effectiveness.
  • You'll maintain CRM data integrity through data hygiene, audience segmentation, lead scoring, and marketing automation enhancements to improve lead nurturing outcomes.
  • You'll collaborate with cross-functional marketing teams and external developers to implement campaign updates, website enhancements, system integrations, content changes, and technical fixes.
  • You'll manage and optimize the IQ-EQ WordPress website, ensuring brand consistency, seamless user experience, and alignment with business growth objectives.
  • You'll monitor website analytics, conversion performance, and technical SEO health, identifying opportunities to improve organic traffic, user engagement, and conversion rates.

What we offer

  • Competitive Total Rewards Package: Comprehensive annual compensation including basic salary, HRA, special allowance, provident fund, gratuity, internet allowance, and food allowance.
  • Health & Insurance Coverage: Medical insurance, group term life insurance, and personal accident insurance.
  • Allowances & Support: Transportation/transport allowance and shift allowance.
  • Paid Time Off: Generous leave policy to support work–life balance.

Qualifications

About You

  • You have hands-on experience with HubSpot and a strong understanding of website CMS platforms and basic web analytics.
  • You possess an analytical mindset, with the ability to interpret data and a willingness to continuously learn and develop new skills.
  • You are familiar with tracking fundamentals and Google Tag Manager; experience in these areas is an advantage but not essential.
  • You have excellent English communication skills, both written and verbal, enabling effective collaboration with stakeholders.
  • You are flexible and able to work European business hours to support global teams and operations.

Additional Information

OUR COMMITMENT TO YOU AND THE ENVIRONMENT

Sustainability is integral to our strategy and operations. Our sustainability depends on us building and maintaining long-term relationships with all our stakeholders – including our employees, clients, and local communities – while also reducing our impact on our natural environment.  

There is always more we can, and should do, to improve – whether in relation to our people, our clients, our planet, or our governance. Our ongoing success as a business depends on our sustainability and agility in a changing and challenging global landscape. We’re committed to fostering an inclusive, equitable and diverse culture for our people, led by our Diversity, Equity, and Inclusion steering committee. 

Our learning and development programmes and systems (including PowerU and MyCampus) enable us to invest in growing our employees’ careers, while our hybrid working approach supports our employees in achieving balance and flexibility while remaining connected to their colleagues. We want to empower our 6,500+ employees - from 94 nationalities, across 25 countries - to each achieve their potential.  Through IQ-EQ Launchpad we support women managers launching their first fund, in an environment where only 15% of all private equity and venture capital firms are gender balanced. 

We’re committed to growing relationships with our clients and supporting them in achieving their objectives. We understand that our clients’ sustainability and success lead to our sustainability and success. 

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