Role Overview
The Sales Representative will be responsible for driving sales growth, building strong relationships with healthcare professionals, and expanding the market presence of Ayati Devices within the assigned territory. The role involves promoting specialized medical devices, particularly in diabetic foot care and neuropathy, while ensuring high customer engagement and satisfaction.
Key Responsibilities
1. Sales & Business Development
Achieve monthly, quarterly, and annual sales targets within the assigned territory
Promote and sell Ayati Devices’ portfolio (e.g., diabetic foot care, neuropathy diagnostics devices)
Identify new business opportunities in hospitals, clinics, and diagnostic centers
Execute territory sales plans in alignment with company objectives
2. Customer Relationship Management
Build and maintain strong relationships with doctors, diabetologists, podiatrists, and hospital stakeholders
Conduct regular customer visits and ensure high engagement levels
Provide product demonstrations and clinical education to healthcare professionals Handle customer queries and ensure timely resolution
3. Market Development
Develop new accounts and expand existing customer base
Increase product penetration in key accounts and institutions
Gather market intelligence on competitor activities, pricing, and trends Provide regular feedback to management on market dynamics
4. Product Promotion & Training
Conduct product demos, workshops, and CMEs (Continuing Medical Education programs)
Educate customers on clinical benefits and usage of devices
Support marketing initiatives, campaigns, and product launches
5. Reporting & Compliance
Submit daily/weekly sales reports and updates to Area/Regional Manager
Maintain accurate records of customer interactions and sales activities
Ensure compliance with company policies and healthcare regulations
Key Performance Indicators (KPIs)
Achievement of sales targets
Number of new accounts opened
Customer retention and engagement levels
Product demo conversions
Market share growth in assigned territory
Qualifications & Experience
Bachelor’s degree (Science / Pharmacy / Biomedical / Business preferred)
1–5 years of sales experience in medical devices, diagnostics, or healthcare
Experience in diabetic care or hospital sales is an added advantage
Skills & Competencies
Strong communication and presentation skills
Good clinical understanding and ability to explain medical concepts
Relationship-building and negotiation skills
Self-motivated with a result-oriented approach
Willingness to travel extensively within the assigned territory
Preferred Attributes
Experience in handling hospital and institutional sales
Exposure to diabetic foot care / neuropathy segment
Ability to work in a fast-growing, entrepreneurial environment
