The Strategic Marketing Manager will develop integrated strategic directions by analyzing diverse data sources, including market trends and expert feedback. Responsibilities include conducting market analysis, competitor monitoring, execution of marketing activities, and conducting research to understand core needs of patients and doctors.
JOB DESCRIPTION:
我们正在寻找一位具有战略思维的市场策略经理，该职位需要综合分析多元化的数据和信息来源，包括市场趋势、政策变化、医院和临床专家的反馈，形成一体化的战略方向。
职责：
- 数据驱动的市场分析与机会挖掘：结合一手、二手数据及市场研究，整合市场趋势、行业政策、竞争格局等，识别市场细分的关键趋势，预测市场变化，提炼洞见，发现增长机会，找到潜在客户的优先级排序，并提出战略行动。
- 提供多维度的竞品监测：包括但不限于体外诊断试剂、实验室解决方案、智慧医疗以及疾病管理工具，归纳竞品的打法及提出建议。
- 市场活动的执行监控与优化建议：实时监测市场活动和产品执行情况，提出切实可行的优化建议，确保策略的有效落地。
- 调研与价值定位：设计深入的市场调研，理解患者与医生的核心需求，以支持新产品和解决方案的价值定位。
任职要求：
- 商业分析或临床医学相关学位，MBA或市场/战略相关高级学位优先。
- 5年或以上医疗行业咨询经验，熟练掌握数据分析、预测、市场细分和竞争分析工具，在定性调研（客户声音）和定量（分析建模）上有扎实的技能和经验，综合多方信息，结构化输出洞见、建议。
- 出色的沟通与故事讲述能力，英文流利，能够与公司高层及高效互动，简单有力地传递观点。
- 对人和事物有好奇心，乐于学习新的事物，善于换位思考，团队合作能力强。
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Marketing Support
DIVISION:
LOCATION:China > Shanghai : 388 W. Nanjing Road, Ciros Plaza
ADDITIONAL LOCATIONS:
WORK SHIFT:Standard
TRAVEL:Not specified
MEDICAL SURVEILLANCE:Not Applicable
SIGNIFICANT WORK ACTIVITIES:Not Applicable
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