The SFMC/Pardot Developer will design and implement B2B marketing automation campaigns, manage user configurations, and ensure data quality, integrating Salesforce Pardot and CRM to track marketing effectiveness.
SFMC/Pardot Developer2
- Requirement Analysis and Feasibility Study.
- Understanding of business requirements and B2B Marketing automation implementation through Salesforce Pardot.
- Design, implement, and monitor for automated campaigns across email and web,
- Application designing, enhancements, building, validations and deployments.
- Creating Pardot complex journeys through various Engagement Programs.
- Working on Email module with email template creation, content configuration, personalization, sender profile setup and test send validations.
- Configuring landing Pages with personalization and dynamic content to be used for various marketing purposes.
- Form building activities to configure and setup enriched forms to capture lead data used during B2B communications.
- Implementing Custom redirects required for various business needs.
- Prospect management, Prospect field configurations and visitor data management.
- Configuring Automation Rules and Segmentation lists based on prospect categorizations and to be used in various marketing communications.
- User management, role creation, and group configuration for Pardot business users.
- Application Integrations, Data Migration and co-ordination with other Business teams like Salesforce CRM for enabling data flow between both the platforms.
- Quality assurance including unit testing and creation of project technical knowledge repository.
- Coordinating with team members regarding technical knowledge transfer and assistance.
- Communicate project outcomes to client-side project stakeholders,
- Conduct user training and actively promote user adoption of Pardot,
- Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics.
- Experience in reporting and analyzing campaign activity using Pardot reports, B2B Marketing Analytics (desirable), and can make recommendations to the business.
- Sales Cloud knowledge and ability to set up features such as Engagement History, Campaign Influence, B2B Marketing Analytics, and the drag-and-drop email builder.
Top Skills
Automation Rules
B2B Marketing Analytics
Email Module
Engagement Programs
Salesforce CRM
Salesforce Pardot
Sfmc
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