SEO Specialist

Job Description 

About Us:

At Innovapptive, we are bringing the industrial front-line worker, back-office and assets together.  Our platform is the only patented and “Code-Free” connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic, tedious, & labor intensive paper-based processes for maintenance, operations, & supply chain. The industrial front-line workers are empowered with a suite of highly reconfigurable mobile apps, while the back-office has real-time visibility into the front-line workforce with better planning, scheduling, adoption monitoring and actionable insights. Some of the world’s largest brands such as Newmont Mining, Dominion Nuclear, Hess, Shell, UNICEF, ConocoPhillips, Reckitt Benckiser are digitally transforming their back-office and front-line industrial worker experiences. We are saving companies millions of dollars by improving their asset uptime, productivity, safety, and talent challenges, while delivering jobs better, faster, cheaper and safer. 

We are backed by Tiger Global Management, a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM). Tiger Global Management has a reputation of investing and building some of the world's "Unicorn"​ brands such as Spotify, Netflix, Facebook, LinkedIn, Amazon, Peloton, Harry's, Ola, Flipkart, Freshworks and many more!

Recently we have announced our Series B funding led by Vista Equity Partners, a leading global technology investor, with participation from Tiger Global Management, our existing Series A investor. Vista invests in mission-critical software businesses that have a clear purpose and a demonstrated track record of success, such as Innovapptive.

Our mission is made possible by Innovapptive’s most important asset: our people. We come together through collaboration and ambition in a team-driven culture. Through the success of our product, we have seen monumental growth in our workforce, and we constantly look for exceptional talent to join us. At Innovapptive, you are challenged with dynamic tasks that drive your professional development and career growth. Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial Front-Line Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a front-line worker and the back-office employee. 

The Role

Innovapptive has been growing rapidly as our Connected Worker Platform becomes the software of choice for industrial companies across the globe. We are now ready to double down and hit the accelerate button and increase our market penetration. We are looking for a SEO Analyst to join our expanding Demand Generation team. This role will directly report to the Manager Digital Marketing and will work closely with other members of the Marketing team.The SEO Analyst will work collaboratively to manage and support all search engine optimization and organic social media activities. This role includes overseeing and supporting various SEO initiatives aimed at enhancing rankings across major search networks with the ultimate goal of maximizing ROI.

This role is perfect for someone who has entrepreneurial drive and SEO experience! You will directly contribute to the growth of Innovapptive.

How You Will Make an Impact:

• Keyword Research: Conduct comprehensive keyword research to identify high-potential opportunities for improving search engine rankings and organic traffic.
• On-Page SEO: Optimize website content, meta tags, headings, and other on-page elements for maximum search engine visibility.
• Off-Page SEO: Develop and implement off-page SEO strategies, including effective link building, to augment our website's authority and reputation.
• Technical SEO: Collaborate with the web development team to identify and resolve technical SEO issues (including site speed, mobile optimization, and structured data markup), ensuring optimal website performance.
• Analytics/Tools: Proficient in MS Clarity, Search Console, and Google Analytics 4 to identify website optimization opportunities and deliver actionable SEO insights for continuous growth.
• SEO Reporting: Produce regular reports to monitor and evaluate the effectiveness of SEO strategies, providing data-driven recommendations for continuous enhancement.
• Competitor Analysis: Stay abreast of industry trends and competitor strategies, adapting and optimizing our SEO efforts accordingly.
• Automation: Proficient in leveraging HubSpot's SEO tools for keyword management, ranking tracking, and content optimization, while using HubSpot's analytics to gain insights into organic traffic and collaborating with teams to integrate SEO best practices into marketing initiatives.
• Vendor Management: Identify, evaluate, and manage relationships with external vendors providing SEO-related services, ensuring their deliverables meet established quality standards and timelines, and aligning their services with our SEO strategies and objectives.
• Cross-Functional Collaboration: Collaborate with marketing, product development, and IT teams to align SEO strategies with overall business objectives and ensure cohesive implementation across departments.

What You Bring to the Team:

• Graduate in B.E/B.Tech Computer Technology, Computer Science, Information Technology, Electronics and circuit branches
• Minimum 5 to 7 years of experience in SEO with a demonstrably successful track record of improving organic traffic and search engine rankings.
• Strong understanding of SEO best practices, search engine algorithms, and key SEO tools.
• Excellent analytical skills and the ability to interpret data to make informed recommendations.
• Proficient in content creation, with the ability to write engaging and SEO-optimized copy for both website and social media.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Passion for learning and staying up-to-date with the latest SEO and social media trends and techniques.
• Proficient in secondary market research techniques and tools.
• Knowledgeable in HubSpot, Google Analytics 4, Tag Manager, Search Console, SEMRush, Ahref and proficient in other SEO tools.
• Experience with A/B and multivariate testing programs to optimize ad copy and landing page performance is a plus.
• Familiarity with HTML, CSS, and content management systems (e.g., WordPress, HubSpot) is a plus.
• Experience in creating comprehensive SEO reports and dashboards using Looker Studio and other supportive tools to visualize data and provide actionable insights.
• Ability to meet monthly SEO targets for traffic, rankings, and conversions by refining strategies based on data insights.

What We Offer:

• A positive, open, and highly-innovative environment and team
• Entrepreneurial spirit with unlimited opportunity to grow
• Opportunity to work with leading global brands on exciting and impactful projects
• Competitive Base Pay
• Best of plan on Vacation & Paid Time Off.
• Provision of Medical Insurance for family - self, dependent, spouse, dependent children, parents/parent-in-laws
• Paid Maternity and Paternity leave
• Bi-annual reviews to ensure transparency and promoting high performance culture
• OKR Driven Performance Development Environment
• Learning & Development - access to wide range of e-Learning courses (technical, Product, Process, etc.,)
• A host of Interest Groups/Clubs for Book Reading, Toastmasters, Sports - Cricket, Volleyball, Throw-ball, Badminton, TT, Music

Innovapptive does not accept and will not review unsolicited resumes from search firms.

Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace.  Qualified applicants will receive consideration for employment without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.