Senior Manager of Content Marketing

About Us:
Innovapptive is a category-defining SaaS company building the world’s most advanced AI-powered Connected Worker Platform for the industrial sector. Headquartered in Houston, TX, and backed by Vista Equity Partners, Innovapptive is on a mission to reimagine how industrial work gets done — connecting frontline workers, back-office systems, and assets in real time to drive higher safety, reliability, and productivity.

Our platform is trusted by some of the world’s largest enterprises — including Shell, Hess, Cenovus Energy, W.R.Grace, Westlake Chemicals, UNICEF, Kimberly Clark, Scott Miracle Gro, and Newmont Mining to name a few, and across chemicals, energy, mining, and manufacturing industries. These customers have achieved tangible, hard-dollar results, such as:

• Over $40 million in annual EBITDA savings at a single enterprise.
• 10× frontline productivity improvements through mobile-first and AI-enabled workflows.
• 15–20% maintenance cost reductions and significant uptime gains across plants and sites.

Innovapptive is recognized by leading industry analysts for its differentiated value creation model:

• Named a Leader in the Frost & Sullivan Industrial Connected Worker Radar.
• Featured by Gartner in “Connected Factory Worker” research and the Hype Cycle for Manufacturing Operations Strategy.
• Cited by LNS Research for delivering 3–5× greater value than point solutions through unified OT–IT execution, AI/vision innovation, and field-proven ROI.

Our growth is backed by Tiger Global Management and Vista Equity Partners, one of the world’s premier software investors, known for scaling high-performance SaaS companies. Together, we are building the next-generation AI Powered Connected Worker Platform, combining cutting-edge technologies — SLM’s, Generative AI, Computer Vision, and Intelligent Orchestration — into a unified system that transforms plant operations globally.

Today, with over 300+ employees across the U.S., India, and ANZ, Innovapptive stands at a pivotal inflection point: with an ambition to scale to $100M ARR within the next 3-4 years by industrializing every aspect of our product, engineering, and customer delivery systems.

The Role
Innovapptive is hiring a Senior Manager of Content Marketing to build category authority, enterprise credibility, and high-performing inbound content that drives trust, engagement, and demand.

This role is responsible for developing expert-led, POV-driven, AI-citable content across the buyer journey. You will partner closely with the SEO, Website, and Product Marketing teams to ensure Innovapptive’s content is differentiated, conversion-oriented, and aligned to high-intent inbound growth.

What You’ll Do

• Create monthly and quarterly content calendars in partnership with the SEO team, prioritizing high-impact keywords, themes, and buyer-intent topics
• Analyze competitor content strategies to identify gaps and high-leverage opportunities
• Produce and optimize high-value inbound assets including product pages, blogs, case studies and conversion-focused content

• Structure and optimize content for AI-driven discovery, citations and LLM recommendability
• Ensure content reflects Innovapptive’s differentiation, enterprise credibility, and value creation levers
• Enforce editorial standards so only high-quality, authority-backed content is published
• Work closely with internal SMEs across Product, Product Marketing and Leadership to extract insights and translate them into compelling content
• Partner with Product Marketing to develop lead magnets such as ebooks, case studies, and enterprise-grade assets
• Collaborate with Design and Website teams to create supporting visuals, banners, and content experiences

• Periodically analyze conversion performance of key pages and improve outcomes through stronger CTAs, lead magnets, and content upgrades
• Support inbound demand goals by ensuring content drives engagement and lead capture

• Increase in Organic MQLs and SQLs
• Increase in AI search citations vs competitors
• Growth in search traffic for product pages, blogs and the overall website
• Higher conversion rates on key content and product pages through optimized lead magnets

What We’re Looking For

• 8+ years of experience in B2B SaaS content marketing, with end-to-end ownership of content strategy, production, and editorial management.
• Proven ability to create and optimize content that supports the full funnel and drives measurable inbound impact
• Experience partnering closely with SEO teams on keyword prioritization, clustering, and inbound content strategy
• Familiarity with AI-driven search trends and ability to optimize content for LLM discoverability
• Highly analytical and performance-oriented, with experience using tools such as Google Analytics, HubSpot, SEMrush/Ahrefs, CMS platforms and AI writing tools
• High-ownership, outcome-driven mindset with strong cross-functional collaboration skills

What We Offer:

• A positive, open, and highly-innovative environment and team
• Entrepreneurial spirit with unlimited opportunity to grow
• Opportunity to work with leading global brands on exciting and impactful projects
• Competitive Base Pay
• Best of plan on Vacation & Paid Time Off.
• Provision of Medical Insurance for family - self, dependent, spouse, dependent children, parents/parent-in-laws
• Paid Maternity and Paternity leave
• Bi-annual reviews to ensure transparency and promoting high performance culture
• OKR Driven Performance Development Environment
• Learning & Development - access to wide range of e-Learning courses (technical, Product, Process, etc.,)
• A host of Interest Groups/Clubs for Book Reading, Toastmasters, Sports - Cricket, Volleyball, Throw-ball, Badminton, TT, Music

Innovapptive does not accept and will not review unsolicited resumes from search firms.
Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace.  Qualified applicants will receive consideration for employment without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.