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Dentsu Creative

Senior Business Analyst

Reposted Yesterday
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In-Office
IT Park, Talawade, Pune, Maharashtra
Senior level
In-Office
IT Park, Talawade, Pune, Maharashtra
Senior level
Manage programmatic advertising campaigns across various channels, overseeing all stages from setup to post-analysis, while providing strategic recommendations and insights.
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Job Description:

Key Responsibilities

  • Manage end-to-end programmatic campaigns across multiple channels (desktop, mobile, video) using DV360, Amazon DSP, CM360, Google Analytics and MMPs.

  • Oversee campaign setup, trafficking, pacing, trafficking, QA, delivery, optimization, troubleshooting, and post-campaign analysis.

  • Compile and deliver daily pacing, weekly/monthly performance, and post-campaign reporting—using tools like Excel, Google Sheets, Data Studio—for actionable insights.

  • Provide strategic recommendations—goals, KPIs, targeting, creative refreshes—to internal teams, aligning tactics with media objectives.

  • Traffic all assets into DV360 (or other DSPs), ensure proper audience segmentation, and activate campaigns before deadlines.

  • Stay current on programmatic ecosystem trends, platforms (including DV360), and ad-tech tools; liaise with vendors to maintain accurate billing documentation.

Technical Skills & Tools

  • DV360 (core), plus familiarity with Amazon DSP, CM360, Google Analytics and MMPs.

  • Strong media planning, campaign setup, optimization, trafficking, and QA expertise.

  • Advanced proficiency in Excel, Google Sheets, Data Studio, and presentation tools.

  • Familiarity with third-party tracking, billing systems, and campaign analytics platforms.

Location:

India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park

Brand:

Amnet

Time Type:

Full time

Contract Type:

Permanent

Top Skills

Amazon Dsp
Cm360
Data Studio
Dv360
Excel
Google Analytics
Google Sheets

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