Regional Sales Manager - Industrial Adhesives & Tapes

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Job Description:

About the Role

We are looking for an experienced Regional Sales Manager – South India to lead the growth of our Industrial Adhesives & Tapes business across the region.

This role combines strategic sales leadership, technical solution selling, key account management, channel development and people leadership. You will work closely with customers and cross-functional teams to identify new opportunities, solve complex application challenges and deliver sustainable, profitable growth.

The ideal candidate brings strong industrial B2B experience, commercial acumen, a customer-first mindset and the ability to build and lead a high-performing sales organization.

Key Responsibilities1. Regional Business Leadership

• Develop and execute the South India sales strategy in partnership with Division leadership to achieve revenue, growth and profitability objectives.
• Translate market insights, customer needs and competitive intelligence into actionable business plans.
• Identify new industries, applications, customers and market opportunities for Industrial Adhesives & Tapes.
• Manage the regional sales budget and optimize resources to maximize business impact.
• Track business performance and take timely corrective actions to deliver results.

2. Customer & Market Development

• Build strong, long-term relationships with strategic customers and key decision-makers.
• Lead complex sales opportunities, commercial negotiations and large customer engagements.
• Understand customer processes and application requirements to position the right adhesive and tape solutions.
• Drive new customer acquisition, product conversions, specification wins and expansion of existing accounts.
• Partner with Technical Service, Application Engineering, Marketing and other functions to develop customer-focused solutions.

3. Channel & Go-to-Market Excellence

• Develop and execute an effective route-to-market strategy across the region, leveraging direct and channel sales.
• Build, develop and motivate distributors and channel partners to expand market reach and improve business performance.
• Establish joint business plans with key channel partners and monitor execution.
• Identify opportunities to strengthen market coverage and improve channel productivity.

4. Sales Operations & Commercial Excellence

• Maintain a robust sales pipeline and ensure disciplined opportunity management.
• Drive accurate sales forecasting and effective use of Salesforce/SFDC across the sales organization.
• Monitor revenue, profitability, pricing, product mix and other key business metrics.
• Use data and analytics to identify trends, diagnose performance gaps and support business decisions.
• Provide regular business reviews, market updates and forecasts to Division leadership.

5. People Leadership & Capability Building

• Lead, coach and develop the regional sales team to achieve business objectives.
• Establish clear priorities, performance expectations and development goals for team members.
• Build sales capability through coaching, mentoring and field-based development.
• Support recruitment and onboarding of sales talent and build a strong succession pipeline.
• Create a culture of accountability, collaboration, customer focus and continuous improvement.

6. Compliance & Organizational Leadership

• Ensure adherence to corporate policies, professional standards and quality requirements.
• Act consistently with the company's values, ethical standards and commitment to responsible business practices.
• Actively participate in relevant corporate and Division initiatives.

Basic Qualifications

• Bachelor’s degree in Engineering or Science.
• 10+ years of core industrial B2B sales experience.
• Proven experience managing sales teams and regional business.
• Strong understanding of industrial customers, sales cycles and solution-based selling.
• Demonstrated experience in achieving revenue and business growth objectives.
• Willingness to travel extensively across South India.

Preferred Qualifications

• MBA or postgraduate qualification in Sales, Marketing or Business Management.
• Experience in Industrial Adhesives & Tapes, specialty chemicals, engineered materials or related industrial solutions.
• Experience working with manufacturing customers and technical applications.
• Experience managing strategic/key accounts and complex negotiations.
• Experience with Salesforce/SFDC or similar CRM platforms.

Key Competencies

• Strategic Sales Leadership
• Customer & Key Account Management
• Industrial Solution Selling
• Business & Financial Acumen
• Channel & Market Development
• Data-Driven Decision Making
• Leadership & Coaching
• Negotiation & Influencing
• Cross-Functional Collaboration

Measures of Success

Success in this role will be reflected through:

• Achievement of regional revenue and profitability objectives
• Sustainable growth across existing and new customers
• Expansion into new applications, industries and markets
• Strong strategic account and channel performance
• Effective pipeline and forecast management
• Improved sales team capability and performance
• Strong customer engagement and solution adoption
• Disciplined execution of the regional sales strategy

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