Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.
Burson – India is looking for a Public Relations Executive for our Gurugram location to work in our Enterprise Technology practice.
As a PR Executive you are expected to actively be involved in the day-to-day execution of client activities under the supervision and guidance of senior team members. You will contribute to Burson – India’s performance by supporting the seniors in the team to manage client relationships and integrated communication (IC) programs, satisfying, and delighting clients and generating new business. You are required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability.
CORE JOB RESPONSIBILITIES
Client Service:
- Stay updated on all your clients, their industries, and competitors by actively reading articles, press materials, marketing collateral and strategy documents.
- Help organize and participate in client brainstorm meetings and calls and never hesitate to ask informed questions and make creative recommendations; understand what is being done and how it adds value to your clients.
- Have strong verbal and written communication skills to support the senior team to develop quality materials such as press releases, messages etc.
- Maintain relationships with prominent media members inside and outside your clients’ industries and stay current on any news that can be used for the benefit of clients
- Be responsible to create professional, actionable client-facing communications, status reports, campaign summary reports and general account activity reports.
- Assist in press materials development and support the preparation of press events.
- Stay updated on social media trends and build relationships with key influencers and community contacts to optimize channels.
Experience: 1+ years of experience in Public Relations
Education: University degree in Communications or related discipline
At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.
For more information, visit www.bursonglobal.com.
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