Product Designer at Fella & Delilah (Remote, $26k/yr - $48k/yr inc equity)

About Fella & Delilah

Fella & Delilah is the direct-to-patient clinic for busy families in Middle America to get to a healthier weight.

Fella is optimized for busy bigger guys who want a no-nonsense solution to getting healthier. Delilah is built for strong women in their prime who want a sustainable solution to feel their best.

We use affordable, effective weight loss medication to solve our customers’ most pressing healthcare need, then aim to remain their core healthcare provider for the rest of their life — expanding to hormonal health, mental health, longevity, and primary care.

GLP-1 medications are a f*ing big deal. We’re in a remarkable & rapid period of change which will radically reshape the patient & cash flows in the healthcare system.

Our mission is to accelerate the global take-up of GLP-1 medications among busy families to help solve obesity worldwide. From this, we’ll become the world’s leading consumer healthcare brand.

We’ve grown >1000x since Aug 2021, >200x since Aug 2022, >20x since Aug 2023. We’ve just surpassed $30M ARR. As a company, we’ve been cashflow positive for the last 18mo. We’re fast approaching 10,000 active customers with high NPS.

Almost all of this has so far been through Fella. Delilah is still very new and your job is to make her soar.

We’re a young startup and we’re just getting started. This is still Day 1 and all our work is ahead of us.

You can read more about working at Fella & Delilah here: Working at Fella & Delilah https://fella.notion.site/Working-at-Fella-Delilah-14a2ac8575d34d148d009bb410387af4

We're backed by top healthcare & consumer investors:

• Y Combinator

• Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet

• AngelList Early Stage Fund (backed by Naval Ravikant)

• BrandProject (venture-builder behind 2 unicorns)

• The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick)

The opportunity as Product Designer

As a product designer, you will be collaborating closely with cross-functional teams, including engineering, operations and other stakeholders, to plan and design modern & user friendly interfaces.

Your insights and expertise will help shape the future of our products that directly impact the life of our fellas.

This role is FTE and remote.

You'll be reporting directly to our Head of Product and Operations (Ben Dowdle), as well as working closely with our CEO (Richie Cartwright).

Key Responsibilities

• User research: Conduct user research, including interviews, surveys, and usability testing, to gain deep insights into user needs and behaviors

• Collaboration: Work collaboratively with our ops and engineering teams to ensure the feasibility and implementation of design solutions

• Concept: Create wireframes, storyboards and user flows to effectively communicate interaction and design ideas

• Design: Design user interfaces that are visually appealing, user-friendly, and consistent with the our brand

• Iteration: Plan and conduct a/b tests to validate design decisions and iterate on feedback

• Design Systems: Contribute to and maintain a design system that ensures consistency across all products and platforms.

Need to have

• 5+ years of professional product design experience

• Experience designing user-friendly software, web and mobile applications

• Strong experience using Figma and similar tools

• Portfolio showcasing your work (dribbble, behance etc)

• Great communications skills

Nice to have

• Bachelor’s degree in Design, Computer Science, or relevant creative field

• Product design experience in the healthcare industry

• Experience with CSS, HTML, and JavaScript

• Entrepreneurial drive - You thrive in fast-paced, high-growth environments and are excited by the opportunity to build something new and impactful.

Our cultural standards

These are the core cultural standards to which we hold ourselves & our team members at Fella:

• Belief in the mission — we will have served 10 million fellas by the end of 2028 (1 million fellas by end of 2026) and we transform the life of most fellas who join. We have a lot of work to do. We are obsessed with our fellas and are dedicated to the mission.

• Bulldozing barriers — the world is malleable and we shape it. We truly believe this and act accordingly. We are relentlessly resourceful and are at the mercy of no-one but ourselves.

• Unwavering integrity — we are at the frontier, so we often live in ambiguity with no trodden path. When we can’t look to others for guidance, we must maintain impeccable ethics and unwavering integrity.

• Enduring frugality — we are frugal. We hate being wasteful and we are anti-luxury. We spend our cash wisely & carefully - in a way that would make our grandmas proud.

• Do what is needed — speed is critical and often the solutions we need are messy. We are comfortable moving quickly, taking on gritty work, and owning projects from noticing the problem to delivering the outcome.

• Distaste for incompetence — we’re highly capable. We have a dedication to excellence and reject incompetence. We’re obsessed with our role, with a commitment to compounding self-improvement.

• Commitment to candor — we believe in open communication and transparency. We are clear & caring communicators, welcoming feedback.

• Only the paranoid survive — the road of expansion is bumpy. We are not fair weather sailers; we embrace the storms. However much we’ve already done, however far we’ve already come — all our work is still ahead of us.

• Keep your head down — we’re boring people doing exciting work. We don’t chase short-term status: we ignore short-term dopamine hits and focus on what matters. Outsiders will underestimate us and we revel in that.

🎯 “You just build an amazing experience. Make each step amazing. Make every decision in the long term interest of the fella. Give the fella massively more value than you take.” — a poetic extract from one of our advisors

Compensation & Benefits

• Compensation: $26k/yr - $48k/yr total compensation (salary + equity)

• Vacation: generous time-off with a yearly minimum

• Remote: our team is fully distributed across the world and functions fully remotely

• Healthcare: comprehensive medical insurance (private health insurance)

• Professional development: budget for books, courses, coaching ($600/yr)

• Personal wellness: budget for gym, health apps ($600/yr)

• Equipment: WFH gear provided as needed, inc MacBook (>$1000)

• What are we missing? We're still early so you get to shape our culture.