Media Performance Analyst

Company Description

PGD is a center of expertise catering to international markets on a full spectrum of digital, data and tech services. Also, an interconnected network, with a diversity of talent- a never sleeps machine of creation that continuously grows and mutates, to become a more efficient and a collaborative system, that delivers outstanding work. The PGD team in India boasts of over 1000+ specialists across Mumbai, Gurgaon, Pune and Bengaluru certified across all major platforms - Amazon, Facebook Blueprint, Google Adwords, Google Shopping, SA 360, Data Studio and more. With solid expertise in Search, Programmatic, Data engineering, Data sciences, Ecommerce, Consulting and Development, the team supports a host of Publicis operations across US, Europe and Asia and their multinational clients.

Job Description

Your responsibilities as a Media Performance Analyst (Search) –
 Fulfil relevant daily, weekly, monthly and quarterly tasks ensuring that all campaigns are executed to plan and meet the targets
 Build, setup and optimize campaigns across search platforms
 Assist in building, planning and implementing search structures & marketing strategy
 Detail-oriented with effective verbal, written, and visual communication skills for a variety of audiences (internal or external)
 Monitor competition and provide suggestions for improvement
 Prepare client reports and provide insights and recommendations
 Logical and analytical approach while interpreting the numbers
 Sense of ownership; very responsible for client budget management & performance monitoring
 Keep up to date with industry news and developments; stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine industry trends across web/mobile platforms, and adopting new/best practices on an ongoing basis
 Work closely with the team members/ supervisor to meet goal

Qualifications

You will fit right in if you have –
 Any graduate (Specialization in Marketing, Digital Technologies, Business Management, or relevant field would be preferred).
 0.6 to 2 years of experience in Biddable media.
 Strong knowledge in various Search platforms like Google Ads, SA360, Bing Ads, Apple Search, Amazon Search, etc.

Additional Information

If you are excited for –
 Opportunities to grow with Publicis Groupe that believes in Power of One. We will help you partner with our clients across the globe in various industries
 Diverse team & progressive work environment
 A place where learning never stops. We ensure you get trained on multiple platforms and
domains which enables you to have cross functional experience within the organization
 Empowering your ambitions through our dedicated Total Rewards Program, competitive pay and benefits package

Publicis Groupe Commitment to Diversity & Equity Policy:

Publicis Groupe is deeply committed to diversity and inclusion in spirit and in action at every level of the organization. It reflects our core values and embodies our purpose of building a great company enabling human potential. We have a deep-rooted appreciation for how diversity of thought drives innovation, and we ground that value in a culture of collaboration and connected thinking.

• Diversity & inclusion are business imperatives on which Publicis Groupe will not negotiate. While fostering a work environment that is inclusive of all talent is a collective responsibility, it is leadership’s job to nurture the career aspirations and goals of all our talent. Promoting gender equality starts at the top and the Groupe will not tolerate anyone speaking for our organization who does not value the importance of inclusion. Publicis Groupe works very hard to champion diversity and will continue to insist that each agency’s leadership be champions of both diversity and inclusion.
• Our Core values “ VIVA LA DIFFERENC’E is based on the very aspect of celebrating differences 
• Our strategy focuses on bringing together teams with diverse perspectives, disciplines, and experiences, because diversity of thought best serves our clients and their customers who they aspire to impact

Equal Employment Commitment:

1. We provide equal opportunities to all our employees and to all eligible applicants for employment in our company. We do not unfairly discriminate on any ground, including race, caste, religion, color, ancestry, marital status, gender, sexual orientation, age, nationality, ethnic origin, disability or any other category protected by applicable law.
2. When recruiting, developing and promoting our employees, our decisions will be based solely on performance, merit, competence and potential.
3. We shall have fair, transparent and clear employee policies which promote diversity and equality, in accordance with applicable law and other provisions of this Code. These policies shall provide for clear terms of employment, training, development and performance management.