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The Marketo Expert will audit the Marketo database, update records, manage email marketing campaigns, and provide ongoing support.
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A leading medical device manufacturing company is seeking a Marketo Expert (Freelance, Remote) to support its marketing initiatives. The ideal candidate will be responsible for auditing the current Marketo database, updating records, and assisting with email marketing campaigns.
- Conduct a comprehensive audit of the current Marketo database, including analyzing record counts by country and reviewing collected data fields.
- Import approximately 350-400 new records from a past event into the Marketo database.
- Develop and execute an EDM campaign to promote an upcoming webinar for a medical treatment product.
- Provide ongoing database management and email marketing support on an ad hoc basis.
- Proven experience working with Marketo, including database management, campaign execution, and reporting.
- Strong understanding of data segmentation, email marketing best practices, and lead nurturing strategies.
- Ability to analyze and optimize database records for improved engagement.
- Strong communication skills, both written and verbal.
- Excellent attention to detail.
- Marketo and Salesforce Certified Expert preferred, but not required.
What you need to know about the Hyderabad Tech Scene
Because of its proximity to leading research institutions and a government committed to the city's growth, Hyderabad's tech scene is booming. With plans to establish India's first "AI city," the city is on track to become one of the world's most anticipated tech hubs, with companies like TransUnion, Schrödinger and Freshworks, among others, already calling the city home.
