What is the Marketing Optimization group responsible for?
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This team is responsible for ensuring completion of all assigned tasks in a timely manner, as well as ensuring maintenance of quality, accuracy, compliance, and timeliness of those respective tasks/materials.
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Marketing Optimization team is the owner of a production request as it moves through the content production area, responsible for coordinating on-time delivery and ensuring that the requirements are properly defined and implemented. The Specialist communicates with global cross-functional teams to coordinate the end-to-end workflow related to content production; manages job stakeholder expectations and communications; and maintains a high level of service to various internal clients and production partners. May be involved with both automated and manual production processes#ASSOCIATE
What are the ongoing responsibilities of a Marketing Optimization Specialist?
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Supports a global service model that addresses the spectrum of product content requests from creating new marketing materials to updating existing marketing materials and customizing content for various business needs
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Leads and participates in various department projects, identifies project objective, resources and barriers, and implements project strategies; ensures successful and timely completion
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Manages the monthly and quarterly update production cycles to ensure our product content is presented to the market with updated and accurate data and messaging
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Accountable for maintaining and continuously improving marketing materials ensuring the content contained within is accurate, timely, well-presented, and conveys a compelling story
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Serves as a product content subject matter expert for all areas of the company
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Ensures that all assigned materials have the proper compliance and regulatory requirements in place
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Establish advanced knowledge of various asset classes and product vehicles offered by the firm
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Completes ad-hoc or special projects as necessary. Coordinate projects, production schedules, etc.
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Provides ongoing support to the department as needed
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Executes projects to enhance department efficiency as needed
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Responsible for fully implementing change requests to existing components, as well as new builds; serving as the overall Project Manager for each request they are assigned
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Coordinates with global partners to deliver each request
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Manages multiple jobs at any given time ensuring on schedule delivery of given output
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Proofs and QA assembled content to ensure requirements have been implemented and deliver finished goods into content repository
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Models expected behaviors, best practices and share knowledge
What ideal qualifications, skills and experience would help someone to be successful?
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Fluent English
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A high degree of organizational maturity, a talent for working collaboratively in a matrix-responsibility environment, and excellent time management and prioritization skills
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Demonstrated ability to manage and deliver upon numerous projects on multiple platforms in a high volume, deadline driven environment
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Strong attention to detail and thoroughness in communicating requirements, documenting discussions and outcomes, and proofing work
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Project management experience working in content production
Work Shift Timings - 2:00 PM – 11:00 PM IST
