Lead US-focused demand generation and performance marketing initiatives. Develop GTM strategies, manage multichannel campaigns, optimize ROAS and CAC, conduct CRO and A/B testing, maintain websites, implement tracking tools, analyze funnels, and deliver performance reports while collaborating with leadership on attribution and pipeline alignment.
Job Title: Marketing Consultant – US Market (Hybrid, Night Shift)
Location: Hyderabad, India
Shift: US Hours (3:00 PM – 1:00 AM IST)
Experience: 3–7 years
Mode: Hybrid (Office + Work from Home)
Job OverviewWe are seeking an experienced Marketing Manager to lead demand generation and performance marketing initiatives focused on the US market. The ideal candidate will have strong expertise in developing and executing Go-To-Market (GTM) strategies, managing multi-channel campaigns, analytics, and delivering measurable ROI.
Key Responsibilities· Develop and implement GTM strategies tailored for US clients across various channels.
· Plan, execute, and optimize campaigns across SEO, SEM, paid media, social media (Meta, LinkedIn, Instagram, YouTube), email, and retargeting.
· Experience in setting up and managing tracking tools like Google Tag Manager, Microsoft Clarity etc... to monitor conversions and campaign performance.
· Continuously optimize campaigns to maximize ROAS (Return on Ad Spend) and reduce CAC (Customer Acquisition Cost).
· Drive conversion rate optimization (CRO) through A/B testing, landing page improvements, and funnel analysis.
· Prepare and present detailed performance reports and insights for management review.
· Must have experience in design & maintaining websites.
· Collaborate closely with Founders and Directors to ensure lead attribution accuracy and pipeline alignment.
· Knowledge of HIPAA-compliant marketing practices for healthcare accounts is a plus.
Required Skills & Qualifications· 5–12 years of digital marketing experience managing US clients, preferably in demand generation and performance marketing.
· Bachelor’s degree in any discipline.
· Proven expertise in paid social campaigns, PPC, SEO, and paid media strategies.
· Exposure to website designing.
· Strong analytical, reporting, and communication skills.
· Willingness to work in US shift hours (3 PM – 1 AM IST).
· Professional communication and collaboration skills across organizational levels.
Similar Jobs
Artificial Intelligence • Big Data • Healthtech • Information Technology • Machine Learning • Software • Analytics
Develop and maintain full-stack applications using .NET, React, Angular, Python, or Node.js. Build REST APIs, write maintainable and testable code, perform unit testing, troubleshoot defects, work with relational databases, and support CI/CD and cloud deployments. Participate in design reviews and collaborate with QA and cross-functional teams. The role also involves foundational machine learning and artificial intelligence work, including evaluating or deploying models and using enterprise AI tools.
Top Skills:
.Net.Net CoreAngularArtificial IntelligenceAsp.Net CoreC#Ci/CdComputer VisionCSSGitHTMLJavaScriptLarge Language ModelsLinqMachine LearningMySQLNatural Language ProcessingNode.jsPostgresPredictive AnalyticsPythonReactRest ApisSQLSQL ServerTypescriptWeb Api
Artificial Intelligence • Big Data • Healthtech • Information Technology • Machine Learning • Software • Analytics
Performs healthcare trend analysis, revenue and cost projections, cross-business modeling, data extraction, and actionable analytics for Commercial, Medicare, and Medicaid operations. Builds, maintains, debugs, and automates scalable SAS-based models and recurring jobs using SAS, SQL, Python, and large data warehouses. Partners with stakeholders to gather requirements, translate business needs into technical specifications, and deliver reporting and data solutions.
Top Skills:
Base SasProc SqlPythonSASSas Enterprise GuideSas MacrosSQLUnix
Artificial Intelligence • Big Data • Healthtech • Information Technology • Machine Learning • Software • Analytics
Lead the vision, roadmap, backlog, and delivery of AI-native healthcare products using agentic AI, automation, and advanced analytics. Translate business needs into technical capabilities, partner with engineering, UX, and AI/ML teams, define success metrics and governance, and drive agile execution. The role requires strong product leadership, technical depth across APIs, cloud platforms, data architectures, and enterprise systems, plus experience shipping AI-native or agentic products.
Top Skills:
Advanced AnalyticsAgentic AiAha!AIAi/MlAPIsAutomationAzure DevopsCloud PlatformsData ArchitecturesEnterprise SystemsJIRARally
What you need to know about the Hyderabad Tech Scene
Because of its proximity to leading research institutions and a government committed to the city's growth, Hyderabad's tech scene is booming. With plans to establish India's first "AI city," the city is on track to become one of the world's most anticipated tech hubs, with companies like TransUnion, Schrödinger and Freshworks, among others, already calling the city home.
