Marketing Automation Specialist

About the role

In this opportunity as a Marketing Automation Specialist, you will:

• Power the Global Marketing team’s marketing practice by designing and developing multiple types of marketing automation workflows/campaigns that deliver greater customer engagement, higher conversions, more qualified leads and closed won sales opportunities

• ​Drive Eloqua email marketing performance, working with the team to set and achieve best-in-class email marketing performance KPIs. Perform A/B testing of email campaigns and demonstrate steady growth in email engagement rates

• Work closely with the Marketing Automation Operations team to ensure successful operational hand-off of leads to the BDR and SDR teams

• Collaborate with Operations and the Data teams to activate all the data that is available to use to deliver targeted, personalized messages to people at the right time

• Partner with cross-functional and outside vendor teams to ensure accurate, effective activation of email and marketing automation plans

• Utilize strong project management skills to track and deliver critical marketing execution projects on time

• Embrace modified agile marketing practices to manage efficient and effective workflow of demand gen delivery activities and tasks

• Work in partnership with Marketing Automation segment leads to optimize campaign requests to meet business goals

• “Manage-up” with senior staff

• Measurable marketing contribution to sales, revenue and other key performance indicators (KPIs) that demonstrate tangible business impact and growth

• Disciplined execution and delivery of multiple marketing automation workflows to meet critical financial and strategic objectives across TR’s businesses

• Strong teamwork and partnerships with Marketing, DGCOE, BDR, and Digital teams across business units and subsegments

• Meaningful omni-channel interactions that create positive experiences and outcomes for TR customers and differentiates Thomson Reuters from the competition

• Grow Eloqua marketing automation / email marketing capabilities and performance, implementing best practices and establishing key performance indicators that demonstrate success

• Expand understanding of marketing automation, along with digital marketing as a whole, and factors influencing success/failure of each

• Stay current on industry developments, new product offerings and digital technology trends

• Maintain required certifications

About You 

You’re a fit for the role of Marketing Automation Specialist, if your background includes:

• 2+ years working in marketing automation platforms.​

• Proficiency in Eloqua and Salesforce. Certifications preferred in both.​

• Wrike

• Intermediate proficiency in Excel, Diagram Software, JavaScript and HTML.​

• Proven experience in using Eloqua to activate multiple marketing automation workflows; e.g.: welcome and onboarding; lead nurture of newly acquired leads; recycling of discarded leads and opportunities; multichannel automation using email, text, social ads; trigger-based campaigns that react to changes in behavior and/or profile data, etc.​

• Strong project management skills working environments in highly matrix organizations

• Tech-savvy marketer with exposure to digital marketing and its interdependence with marketing automation (exposure to Eloqua and other marketing technologies preferred)

• Positive, proactive, self-starter eager to navigate and collaborate cross-functionally within a matrixed, global organization

• Natural curiosity/enthusiasm for customer journey optimization, troubleshooting, testing and relationship building

• Self-driven, comfortable with ambiguity and able to ask the right questions to formulate an action plan

#LI-MM1

You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected

• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.

• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.

• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.

• Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.

• Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.