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Responsibilities:
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Market Analysis: Assist in market research to identify target verticals, use cases, channel partners, customer needs, and competitive landscape within the wireless IC sector.
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Collaboration: Work closely with Engineering, sales, product development and LoRa ecosystem teams including LoRa alliance members to ensure product alignment with market requirements and to drive successful product launches.
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Sales Enablement: Create sales tools, training materials, and presentations to support the sales team in effectively communicating product value to customers. Partner with field application engineers and sales to accelerate customer’s time to market and commercial success.
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Marketing Campaigns: Collaborate with Corporate Marketing to plan and execute marketing campaigns, including digital marketing, trade shows, webinars, and industry events, to drive product awareness and demand.
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Business Execution: Support opportunity funnel creation to achieve new product business plans, drive the conversion of opportunities to production and strive to meet or exceed business unit goals and objectives
Minimum Qualifications:
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Masters/ MBA in Marketing and Bachelor’s degree in Electrical Engineering or a related field
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Strong interest in IoT and wireless communication technologies.
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Excellent analytical and research skills.
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Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
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Strong written and verbal communication skills.
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Ability to work independently and as part of a team.
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Detail-oriented with strong organizational skills.
Desired Qualifications
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Previous internship or project experience in product marketing or a related field.
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Familiarity with semiconductor industry and IoT applications.
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Basic understanding of wireless communication protocols and IC design.
