Owns performance marketing across Meta, Google, LinkedIn, and emerging channels. Responsibilities include campaign strategy and execution, Meta Ads management, budget and ROI optimization, funnel architecture, attribution tracking, analytics, A/B testing, AI-assisted content and optimization, CRM data maintenance, and stakeholder reporting. Partners with design, product, and sales on positioning and launches while driving measurable growth through CAC, ROAS, and other performance KPIs.
About the Role
We're hiring a metrics-obsessed GTM Engineer to own performance marketing across our channel mix. You'll be the driving force behind campaigns that don't just run — they compound. If you live in Meta Ads Manager, think in CAC and ROAS, and know how to turn a budget into predictable growth, this role is built for you.
What You'll Do
- Design and execute go-to-market campaigns spanning Meta, Google, LinkedIn, and emerging channels
- Take full ownership of Meta Ads (Facebook & Instagram) — from audience architecture to creative iteration to bid strategy
- Manage campaign budgets with discipline, tracking spend against ROI at every stage
- Architect the marketing funnel end-to-end — awareness, consideration, conversion
- Implement and maintain attribution infrastructure: GTM, pixels, and conversion event tracking
- Track CTR, CPC, CPA, and ROAS through GA4 and other analytics platforms, iterating based on data
- Design and run rigorous A/B tests across ad creative, landing pages, and audience segments
- Leverage AI tools to accelerate copywriting, creative production, campaign optimization, and reporting
- Partner cross-functionally with design, product, and sales on positioning and launch strategy
- Keep CRM data clean and current, and deliver performance reporting to stakeholders
What You Bring
- 2.5+ years in performance/digital marketing with deep, hands-on Meta Ads expertise
- A track record of scaling campaigns successfully across multiple platforms
- Experience owning budgeted campaigns with clear KPIs and accountability for spend
- Strong grasp of funnel design, audience segmentation, and retargeting strategy
- Working fluency in GA4, Google Tag Manager, and CRM/marketing automation platforms
- Comfort using AI tools for marketing — ChatGPT/Claude for copy, AI creative generators, AI-driven optimization tools
- Strong Excel/Sheets skills; basic SQL a plus
- Sharp analytical instincts paired with strong stakeholder communication
- A true ownership mentality — you drive launches, not just manage tasks within them
Nice to Have
- Experience with attribution platforms like Mixpanel or Amplitude
- Exposure to product positioning, pricing strategy, or GTM automation/scripting
- Familiarity with predictive or AI-driven marketing analytics
Why Join Techdome?
- Your campaigns will move real business metrics — not vanity numbers — on a fast-growing team
- Full-stack GTM ownership: strategy, execution, and analytics, from day one
- Tight collaboration with product, sales, and design as we shape how our offerings reach the market
- A flat, transparent culture that rewards experimentation and fast learning
- A clear path toward senior GTM/marketing leadership, with compensation that grows with your impact
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