Own Techdome’s go-to-market strategy and paid acquisition engine. Responsibilities include defining ICPs, segmentation, positioning, launches, multi-channel paid campaigns, Meta Ads optimization, budget management, funnel development, tracking infrastructure, attribution, A/B testing, analytics, AI-assisted marketing, and stakeholder reporting. The role partners with product, design, and sales to generate qualified pipeline and revenue.
About the Role
What We’re Looking For
Nice to Have
Why Join Techdome?
Techdome is hiring a GTM Engineer to own our go-to-market strategy and the paid acquisition engine that powers it. You will decide who we target, how we position our offerings, and which channels carry the message, then turn that strategy into qualified pipeline and revenue. Meta Ads is your core craft, backed by the wider paid ecosystem. If you like owning budgets and targets, and you would rather build growth systems than maintain them, you’ll fit right in.
What You’ll Do- Own and execute Techdome’s go-to-market strategy, including ICP definition, market segmentation, positioning, messaging, and channel mix
- Plan and run product and service launches from strategy through to live campaigns
- Design, launch, and scale paid campaigns across Meta, Google, LinkedIn, and newer channels
- Lead Meta Ads (Facebook and Instagram) end to end, covering audience strategy, creative testing, bidding, and scaling
- Manage live ad budgets and keep spend efficient and returns on target
- Build and refine the full funnel, from first touch and awareness through to closed deals
- Set up and maintain tracking infrastructure (pixels, Conversions API, event tagging, UTM frameworks) so attribution stays reliable
- Track CTR, CPC, CPA, and ROAS in GA4 and other analytics tools, and optimize campaigns in real time
- Run structured A/B tests on creatives, landing pages, messaging, and audience segments, and document the learnings
- Use AI tools to speed up ad copy, creative production, campaign optimization, and reporting
- Partner with design, product, and sales to align positioning, launches, and GTM execution
- Keep CRM data clean and share clear, insight-led performance updates with stakeholders
- 1.5+ years in digital or performance marketing, with advanced, hands-on Meta Ads experience
- A track record of scaling campaigns across multiple ad platforms
- Experience building or executing go-to-market plans, including positioning, segmentation, and launch execution
- Comfort owning a budget and being accountable for KPIs
- A solid grasp of funnel design, audience segmentation, and retargeting
- Working knowledge of GA4 and CRM or marketing automation tools
- Familiarity with AI marketing tools such as copy assistants, creative generators, and optimization platforms
- Strong Google Sheets/Excel skills; basic SQL is a plus
- Sharp analytical thinking and clear communication with stakeholders
- A builder’s mindset: you like launching new things, not just maintaining existing ones
- Experience with Mixpanel, Amplitude, or similar product and attribution analytics tools
- Background in product positioning, pricing, or GTM automation
- Interest in AI-driven marketing analytics or predictive modeling
- Shape go-to-market strategy and run campaigns that move revenue, not just dashboards
- Get real autonomy from day one, with hands-on exposure to strategy, execution, and analytics
- Work closely with product, sales, and design on how our offerings reach the market
- Join a flat, open culture that rewards experimentation and fast learning
- Grow toward senior GTM or marketing leadership, with competitive, performance-linked compensation
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