Plan and optimize paid advertising, SEO, lead-generation, CRO, analytics, and marketing automation initiatives. Manage campaign budgets, tracking, attribution, reporting dashboards, and funnel performance across multiple channels. Build automated workflows using n8n, Zapier, and Make; integrate CRMs, APIs, and webhooks; and use AI tools for research, content, analysis, and automation. Support creative production and collaborate with Sales to improve lead quality, conversion rates, and ROI.
About the Role
What You’ll Do
We’re looking for a Digital Marketing Executive with hands-on experience in performance marketing, SEO, analytics, lead generation, marketing automation, and AI-powered marketing. You’re analytical, proactive, and driven by measurable results in growth, customer acquisition, and ROI.
Performance Marketing
- Plan, run, and optimize campaigns on Google, Meta, LinkedIn, YouTube, display networks, and ChatGPT Ads (where available).
- Manage budgets, targeting, remarketing, creatives, conversion tracking, and A/B tests.
- Track CPC, CPL, CPA, CAC, ROAS, and CVR to improve performance and ROI.
SEO and Organic Growth
- Execute technical, on-page, and off-page SEO.
- Run keyword research, competitor analysis, SEO audits, and content-gap analysis.
- Monitor rankings, organic traffic, indexing, Core Web Vitals, and conversions.
Analytics and Reporting
- Manage GA4, GTM, Search Console, Meta Pixel/CAPI, LinkedIn Insight Tag, and UTM tracking.
- Build dashboards in Looker Studio, Power BI, Excel, or Google Sheets.
- Analyze funnels and attribution to find growth opportunities.
Lead Generation and CRO
- Drive qualified leads through paid and organic channels.
- Track lead quality and funnel conversion rates.
- Work with Sales to improve lead conversion and landing-page performance.
Automation and AI
- Build marketing workflows in n8n, Zapier, and Make.
- Connect CRMs, APIs, and webhooks to streamline processes.
- Use AI tools like ChatGPT, Claude, Gemini, Perplexity, and Copilot for research, content, analysis, and automation.
Content and Creative
- Support social campaigns, ad creatives, reels, videos, and thumbnails using Canva, CapCut, Adobe Express, and AI creative tools.
Must-haves
- 2–5 years of hands-on digital marketing experience with proven results in lead generation and acquisition.
- Strong skills in paid ads, SEO, GA4, GTM, Search Console, and conversion tracking.
- Reporting experience with Looker Studio, Power BI, Excel, or Google Sheets.
- Experience with n8n, Zapier, or Make, and an understanding of APIs, webhooks, and CRM integrations.
- Solid grasp of funnels, CRO, and ROI optimization.
- Strong analytical, communication, and problem-solving skills.
- Bachelor’s degree in Marketing, Business, Engineering, Computer Science, or a related field.
Nice-to-haves
- Experience in SaaS, tech, EdTech, fintech, or B2B/B2C lead generation.
- Familiarity with HubSpot, Salesforce, or Zoho.
- Basic knowledge of HTML, JavaScript, and website architecture.
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