Plan, execute, and optimize digital marketing campaigns for B2B SaaS products across SEO, SEM, email, social, content, and paid advertising. Own the marketing funnel, manage automation and lead scoring, analyze campaign performance, support ABM initiatives, and collaborate with sales and product teams on messaging and launches. The role also includes social media management, competitor research, content creation, and demand generation for enterprise and public-sector buyers.
Job Description: Digital Marketing
Key Responsibilities
Required Skills & Qualifications
Good to Have
Location: Hyderabad, India
Experience: 1–5 years
Employment Type: Full-Time
Education: MBA in Marketing (preferred);
About the RoleWe are looking for a results-driven Digital Marketing professional to join our marketing team and help drive brand visibility, lead generation, and customer engagement for our SaaS-based software solutions. The ideal candidate has hands-on experience executing digital campaigns in a B2B SaaS environment and understands the nuances of marketing software products to enterprise and public sector buyers.
- Plan, execute, and optimize digital marketing campaigns across SEO, SEM, email, social media, and paid advertising channels to drive qualified leads for SaaS products
- Own and manage the marketing funnel — from awareness to lead generation to conversion
- Develop and execute content marketing strategies (blogs, whitepapers, case studies, landing pages) tailored to B2B software buyers
- Manage marketing automation tools (e.g., HubSpot, Marketo, Mailchimp) for email nurture campaigns and lead scoring
- Track, analyze, and report on key digital marketing metrics (traffic, CTR, CAC, conversion rates, ROI) using tools like Google Analytics, SEMrush, or similar
- Collaborate with product and sales teams to craft messaging and positioning for product launches and feature updates
- Manage and grow the company's social media presence (LinkedIn, Twitter/X) with a focus on B2B/enterprise audiences
- Run and optimize paid campaigns (Google Ads, LinkedIn Ads) within defined budgets
- Conduct competitor analysis and market research to identify trends and opportunities in the SaaS space
- Support ABM (account-based marketing) initiatives for enterprise and government/public sector prospects, where applicable
- 1–5 years of experience in digital marketing, preferably within a SaaS, B2B software, or technology company
- MBA in Marketing strongly preferred; equivalent practical experience will be considered
- Strong understanding of digital marketing channels: SEO/SEM, paid social, email marketing, content marketing
- Hands-on experience with marketing tools such as Google Analytics, Google Ads, LinkedIn Campaign Manager, HubSpot/Marketo, SEMrush/Ahrefs
- Excellent written and verbal communication skills; strong copywriting ability
- Data-driven mindset with the ability to translate campaign metrics into actionable insights
- Familiarity with CRM platforms (Salesforce, Zoho CRM, etc.) is a plus
- Understanding of the B2B SaaS buyer journey and demand generation principles
- Ability to manage multiple campaigns and priorities in a fast-paced environment
- Experience marketing to enterprise, government, or public sector clients
- Familiarity with procurement, contract lifecycle management, or spend management software domains
- Basic knowledge of design tools (Canva, Figma) for creating marketing collateral
- Experience with webinar and event marketing
- Hands-on experience using AI tools (e.g., ChatGPT, Claude, Jasper, Canva AI) for content creation, campaign ideation, and marketing productivity
- Opportunity to work with a growing, bootstrapped SaaS company serving U.S. public sector clients
- Collaborative, fast-paced work environment
- Competitive compensation
- Growth path into senior marketing/demand generation roles
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