Manage and optimize paid advertising, SEO, analytics, attribution, lead generation, conversion optimization, and marketing automation. The role tracks campaign and funnel performance, improves acquisition ROI, supports content and creative production, integrates CRMs and automation tools, and uses AI platforms for research, content, analysis, and workflows. Success is measured through qualified leads, conversions, CAC, CPL, ROAS, and revenue growth.
About the Role -
Key Responsibilities -
Must-Have Skills -
Good to Have -
Qualifications -
Why Techdome?
We are looking for a Digital Marketing Executive with 2–5 years of experience in performance marketing, SEO, analytics, lead generation, automation, and AI marketing.
The ideal candidate should be hands-on, analytical, and result-oriented, with a focus on digital growth and customer acquisition.
Performance Marketing -
- Manage and optimize campaigns across Google, Meta, LinkedIn, YouTube, Display, and ChatGPT Ads.
- Handle budgets, targeting, remarketing, creatives, tracking, and A/B testing.
- Monitor CPC, CPL, CPA, CAC, ROAS, and CVR to improve ROI.
SEO & Organic Growth -
- Execute Technical, On-page, and Off-page SEO.
- Conduct keyword research, competitor analysis, SEO audits, and content-gap analysis.
- Monitor rankings, traffic, indexing, Core Web Vitals, and conversions.
Analytics, Attribution & Reporting -
- Manage GA4, GTM, Search Console, Meta Pixel/CAPI, LinkedIn Insight Tag, and UTM tracking.
- Build reports using Looker Studio, Power BI, Excel, or Google Sheets.
- Track funnel performance, attribution, conversions, CAC, CPL, and ROAS.
Lead Generation & Conversion Optimization -
- Generate quality leads through paid and organic channels.
- Monitor lead quality and funnel conversions.
- Work with Sales teams on lead conversion, CRO, and landing-page optimization.
Marketing Automation & AI -
- Build workflows using n8n, Zapier, and Make.
- Work with CRMs, APIs, and webhooks.
- Use Chat GPT, Claude, Gemini, Perplexity, and Copilot for research, content, analysis, and automation.
Content & Creative Support -
- Support social media, ad creatives, reels, videos, and thumbnails.
- Use Canva, CapCut, Adobe Express, and AI creative tools.
Must-Have Skills -
- Paid Advertising, SEO, GA4, GTM, Search Console, Conversion Tracking
- Looker Studio, Power BI, Excel/Google Sheets
- n8n, Zapier, Make, APIs, Webhooks, CRM Integrations
- Strong understanding of lead generation, CRO, funnels, and ROI
- Strong analytical and communication skills
- Experience in SaaS, Technology, EdTech, FinTech, B2B/B2C, or lead generation.
- Knowledge of AI marketing, CRM platforms, HTML, JavaScript, and website architecture.
- Experience with HubSpot, Salesforce, or Zoho.
Qualifications -
- Bachelor’s degree in marketing, Business, Engineering, Computer Science, or related field.
- 2–5 years of relevant hands-on experience.
- Proven ability to deliver measurable lead generation, acquisition, and conversion results.
Why Techdome?
Join Techdome, a technology-driven company delivering scalable solutions across AI, cloud, data analytics, cybersecurity, and digital transformation. Drive digital growth by leveraging data, technology, and AI to strengthen our brand, reach the right audiences, and contribute directly to business growth and revenue.
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