Create and edit SEO-friendly recruitment content (job descriptions, campaigns, blogs, emails, landing pages, social media), develop employer branding, collaborate with recruiters/marketing, research US staffing trends, maintain consistent voice, and track content performance to optimize outreach.
Position Overview:
A skilled Content Writer with at least 2-3 of years of experience in the US staffing industry. This role demands someone who understands the nuances of staffing, recruitment terminology, and the expectations of a US-based audience. You will be responsible for producing engaging and SEO-friendly content that supports candidate outreach, client branding, and digital visibility.
How You Make a Difference: Responsibilities
- Write and edit clear, compelling content for job descriptions, recruitment campaigns, email marketing, blogs, landing pages, and social media.
- Create employer branding materials aligned with US staffing standards and audience expectations.
- Collaborate with recruiters and marketing teams to craft content that attracts top talent and appeals to potential clients.
- Ensure all content is optimized for SEO and follows best practices for tone, structure, and clarity.
- Research U.S. market hiring trends, staffing terminology, and job category language to keep content relevant and effective.
- Maintain consistency in voice, tone, and messaging across platforms.
- Track content performance and refine strategies based on insights and analytics.
Qualifications
Education
- Bachelor’s degree preferred or equivalent blend of education and work experience.
Experience:
- 5+ years of content writing experience specifically in the US staffing industry (mandatory). Experience writing for recruitment CRMs/ATS platforms like Bullhorn, CEIPAL, or JobDiva.
Skills:
- Strong understanding of U.S. staffing processes, terminology, and candidate/client personas.
- Proficiency in SEO principles, keyword strategy, and content optimization tools.
- Excellent command of American English grammar, style, and tone.
- Portfolio showcasing relevant writing samples, especially for recruitment or staffing.
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