Associate Manager - Programmatic

Posted 9 Days Ago
Be an Early Applicant
Hyderabad, Telangana
Hybrid
3-5 Years Experience
AdTech • Digital Media • Marketing Tech
Marketing built on proof, not promises.
The Role
Manage multichannel programmatic campaigns, analyze performance, provide recommendations, and work with internal teams to optimize media strategies. Must have 3+ years of programmatic experience and a Bachelor's degree in a related field.
Summary Generated by Built In

Company Description

PGD is a center of expertise catering to international markets on a full spectrum of digital, data and tech services. Also, an interconnected network, with a diversity of talent- a never sleeps machine of creation that continuously grows and mutates, to become a more efficient and a collaborative system, that delivers outstanding work. The PGD team in India boasts of over 1000+ specialists across Mumbai, Gurgaon, Pune and Bengaluru certified across all major platforms - Amazon, Facebook Blueprint, Google Adwords, Google Shopping, SA 360, Data Studio and more. With solid expertise in Search, Programmatic, Data engineering, Data sciences, Ecommerce, Consulting and Development, the team supports a host of Publicis operations across US, Europe and Asia and their multinational clients.

Job Description

  • Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues
  • Conduct full analysis of campaign performance, optimizations, issues, etc.
  • Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives
  • Traffic all creatives into platform and set up campaigns prior to launch date
  • Maintain knowledge of media technology buying platforms and analytic tools
  • Navigate through variety of third-party systems to complete monthly billing documentation
  • Analyze campaign performance and make strategic investment and tactical media optimizations
  • Provide clients with programmatic media recommendations and optimization strategies that align with objectives
  • Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's.
  • Should have worked on DV360

Qualifications

  • Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
  • 3+ years of experience within programmatic 
  • Understanding of traditional and interactive media planning elements 
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
  • Strong analytics, organizational, and communication skills
  • Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Top Skills

Dv360
The Company
HQ: Irving, TX
8,000 Employees
Hybrid Workplace
Year Founded: 1969

What We Do

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world.

Why Work With Us

Check out these resources to learn more about what makes Epsilon EPIC:
• Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon
• DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
• CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility
• Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog

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