Associate Manager – GTM Operations & Experiential Marketing

Kore.ai is a pioneering force in enterprise AI transformation, empowering organizations through our comprehensive agentic AI platform. With innovative offerings across "AI for Service," "AI for Work," and "AI for Process," we're enabling over 400+ Global 2000 companies to fundamentally reimagine their operations, customer experiences and employee productivity.
Our end-to-end platform enables enterprises to build, deploy, manage, monitor, and continuously improve agentic applications at scale. We've automated over 1 billion interactions every year with voice and digital AI in customer service, and transformed employee experiences for tens of thousands of employees through productivity and AI-driven workflow automation.
Recognized as a leader by Gartner, Forrester, IDC, ISG, and Everest, Kore.ai has secured Series D funding of $150M, including strategic investment from NVIDIA to drive Enterprise AI innovation. Founded in 2014 and headquartered in Florida, we maintain a global presence with offices in India, UK, Germany, Korea and Japan.

You can find full press coverage at https://kore.ai/press/

POSITION / TITLE: Associate Manager – GTM Operations & Experiential Marketing

POSITION SUMMARY:

The Associate Manager of Marketing Ops & Experiential Marketing ensures smooth campaign execution and end-to-end process alignment across marketing, SDR, and digital teams. This role will manage the GTM operations ecosystem, marketing automation, UTM structure, and deliver world-class events and executive experiences that accelerate pipeline.

LOCATION: Hyderabad (Work from Office)

Key Responsibilities

●Partner with GTM, SDR, and Digital teams to analyze campaign performance across HubSpot and Google Analytics

● Build and maintain Living in the data detail dashboards tracking MQL → SQL → Pipeline conversion.

● Conduct funnel performance, channel attribution, and ROI analysis to inform leadership decisions.

● Collaborate with Product Marketing to provide competitive and market intelligence insights.

● Lead monthly GTM reviews: identify trends, recommend optimizations, and support forecasting.

● Support ZoomInfo and HubSpot data governance, segmentation, and lead scoring model refinement.

● Support quarterly business reviews with visual storytelling through analytics and insights.

● Proven success in executing experiential programs that drive engagement and provide aircover .

● Own CAPDB initiative for the CRM data

● Understanding the execution of Segment Marketing best practices

● Understanding of AI Uses in GTM operation to increase efficiency .

● Understanding of ABM Operations

Tools & Skills

HubSpot CRM | Google Analytics (GA4) | ZoomInfo | Excel/Sheets (advanced) | SQL (good to have) | PPT  (plus) | Gen AI Tools

Experience

● 9 +  years in Marketing Ops / GTM  (B2B SaaS preferred).

● Strong understanding of demand generation funnels and ABM reporting

● Ability to interpret large datasets and tell a clear story through insight. Excellent stakeholder communication and presentation skills.

At Kore.ai, you’ll be part of a fast-moving, innovative environment redefining how enterprises use GenAI to transform work. You’ll have the opportunity to architect mission-critical systems, work cross-functionally with GTM and engineering leaders, and shape the future of our operational infrastructure.