Squarespace is looking for an Associate Director of International Marketing to create and guide the strategic direction and operational execution of our expansion across Europe.
You'll lead a team based in Amsterdam, hire and manage local agencies, and work cross-functionally with the marketing team and other Squarespace teams. You'll oversee the planning & execution of localized go-to-market plans that include Culture & Community Initiatives, Communications, CRM, Paid Media, and Product Marketing efforts.
You'll work hybrid from our coworking space in Amsterdam and report to our VP, International & Go-To-Market.
You'll Get To…
- Create and drive the strategic direction and operational execution of our international expansion in Europe
- Build Squarespace's cultural relevance through the planning and execution of strategic Community & Culture initiatives
- Build and manage a marketing team to execute holistic marketing plans
- Hiring and managing local partners or resources (briefing, providing strategic direction, executional oversight) and active partners, customers and vendors to secure their collaboration in marketing initiatives, including the monitoring and tracking of projects from start to finish
- Understanding product market fit, competitive insights, customer behavior, consumer media consumption and trends consumer insights to deeply understand our European consumer and to develop insight-driven marketing
- Drive growth and impact across all major international KPIs: customers, revenue, conversion, marketing ROI, LTV, and retention
Who We're Looking For
- 12-15+ years of marketing experience across both digital and traditional marketing channels, experience working in SaaS
- Proven success leading and developing a high performing team; ideally, experience across both in-house and agency (or in-house agency) support models
- Experience developing and leading go-to-market strategy across Europe
- Deep understanding of localized and/or go-to market strategies, and how product fit, consumer, community, culture and macro perspectives influence in-market plans
- A collaborative approach, with experience influencing cross-functional teams in a complex organization and a track record of building productive relationships with a broad range of internal partners
- Flexibility and comfort with ambiguity; able to define priorities and identify trade-offs when faced with overlapping needs
- Skilled presenter and communicator, ready to deliver insights and recommendations to a wide variety of audiences, including executive leadership.
- Exceptional cultural builder, both internally and externally
Benefits & Perks
- Fertility and adoption benefits
- Headspace mindfulness app subscription
- Global Employee Assistance Program (available January 1st 2025)
- Flexible paid time off
- All statutory leaves, as required
- Education reimbursements
- 6 Global Employee Resource Groups (ERGs)
About Squarespace
Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1,500 is headquartered in bustling New York City, with offices in Dublin, Ireland, Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia. For more information about our company culture, visit www.squarespace.com/about/careers.
Our Commitment
Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customers, but we also work toward the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.
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