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FrontStory

Ad Operations Manager (Supply & Demand - 2 Positions)

Reposted 14 Days Ago
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Remote
Hiring Remotely in India
Junior
Remote
Hiring Remotely in India
Junior
Manage end-to-end ad monetization across supply (publishers/inventory) and demand (SSPs, DSPs, direct deals). Onboard and optimize web, app, and CTV inventory, configure header bidding and ad servers, integrate demand partners, run revenue optimization and A/B tests, maintain reporting, troubleshoot technical issues, and ensure tracking and auction integrity.
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Description

Own end-to-end monetization across supply (publishers/inventory) and demand (SSPs, DSPs, direct deals). Responsible for maximizing revenue, maintaining operational integrity, and ensuring full transparency across the ad stack.

Key Responsibilities

Supply Management (Publishers & Inventory)

  • Onboard and manage web, mobile app, and CTV inventory
  • Implement and optimize Prebid, SDKs, and ad server setups (e.g., Google Ad Manager)
  • Maintain ads.txt / sellers.json / schain compliance
  • Monitor fill rate, latency, and overall inventory health

Demand Management (SSPs, DSPs, Direct Deals)

  • Integrate and manage SSPs and DSPs (e.g., Magnite, PubMatic, OpenX, Adx, Amazon)
  • Set up and optimize PMP and direct/Curation deals
  • Manage bidder performance, QPS, and auction dynamics
  • Ensure correct prioritization of direct vs programmatic demand

Revenue Optimization

  • Continuously optimize floor prices, bid density, and match rates
  • Analyze discrepancies and resolve revenue gaps
  • Run A/B tests across demand sources, formats, and placements

Reporting & Transparency

  • Maintain real-time dashboards and reporting (revenue, fill, CPMs)
  • Reconcile SSP, DSP, and ad server data
  • Provide actionable insights and performance recommendations

Technical Operations

  • Troubleshoot delivery issues, tag errors, and discrepancies
  • Work with product/dev teams on integrations (VAST, Prebid, SDKs)
  • Ensure tracking accuracy and event integrity across the stack

Key KPIs

  • Revenue growth (net & gross)
  • eCPM uplift and fill rate
  • Demand partner performance (win rate, bid rate)
  • Latency and technical stability
  • Discrepancy rate across platforms
Requirements
  • 2+ years in programmatic / ad ops ( Inapp & CTV - must have)
  • Deep hands-on with ad servers and header bidding
  • Strong understanding of RTB, PMP, and auction mechanics
  • Analytical mindset with strong Excel/BI skills
  • High ownership, detail-oriented, and execution-driven

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