.png){kind=logo}
Manage end-to-end ad monetization across supply (publishers/inventory) and demand (SSPs, DSPs, direct deals). Onboard and optimize web, app, and CTV inventory, configure header bidding and ad servers, integrate demand partners, run revenue optimization and A/B tests, maintain reporting, troubleshoot technical issues, and ensure tracking and auction integrity.
Description
Own end-to-end monetization across supply (publishers/inventory) and demand (SSPs, DSPs, direct deals). Responsible for maximizing revenue, maintaining operational integrity, and ensuring full transparency across the ad stack.
Key Responsibilities
Supply Management (Publishers & Inventory)
- Onboard and manage web, mobile app, and CTV inventory
- Implement and optimize Prebid, SDKs, and ad server setups (e.g., Google Ad Manager)
- Maintain ads.txt / sellers.json / schain compliance
- Monitor fill rate, latency, and overall inventory health
Demand Management (SSPs, DSPs, Direct Deals)
- Integrate and manage SSPs and DSPs (e.g., Magnite, PubMatic, OpenX, Adx, Amazon)
- Set up and optimize PMP and direct/Curation deals
- Manage bidder performance, QPS, and auction dynamics
- Ensure correct prioritization of direct vs programmatic demand
Revenue Optimization
- Continuously optimize floor prices, bid density, and match rates
- Analyze discrepancies and resolve revenue gaps
- Run A/B tests across demand sources, formats, and placements
Reporting & Transparency
- Maintain real-time dashboards and reporting (revenue, fill, CPMs)
- Reconcile SSP, DSP, and ad server data
- Provide actionable insights and performance recommendations
Technical Operations
- Troubleshoot delivery issues, tag errors, and discrepancies
- Work with product/dev teams on integrations (VAST, Prebid, SDKs)
- Ensure tracking accuracy and event integrity across the stack
Key KPIs
- Revenue growth (net & gross)
- eCPM uplift and fill rate
- Demand partner performance (win rate, bid rate)
- Latency and technical stability
- Discrepancy rate across platforms
- 2+ years in programmatic / ad ops ( Inapp & CTV - must have)
- Deep hands-on with ad servers and header bidding
- Strong understanding of RTB, PMP, and auction mechanics
- Analytical mindset with strong Excel/BI skills
- High ownership, detail-oriented, and execution-driven
Similar Jobs
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Lead and manage software product development and engineering teams, collaborate with product/design/support, mentor staff, allocate resources, solve complex problems, and ensure high-quality, standards-compliant solutions.
Top Skills:
Agile DevelopmentAIC++JavaJavaScriptOpen Source ToolsServicenowServicenow Ai
Fintech • Professional Services • Consulting • Energy • Financial Services • Cybersecurity • Generative AI
Senior client-facing leader who drives large-scale enterprise data transformation programs for financial services, owning delivery, governance, stakeholder engagement, migration, MDM/reference data, data quality, remediation, and mentoring global teams to meet aggressive timelines and quality targets.
Top Skills:
Data GovernanceData MigrationData QualityEnterprise Data ModernizationMdmReconciliationReference Data
Cloud • Information Technology • Productivity • Security • Software • App development • Automation
Lead a global engineering organization (50+ engineers) to define strategy, set OKRs, and deliver platform and enterprise-level initiatives. Partner with product, design, and cross-functional stakeholders to translate strategy into funded execution, grow technical leaders, and coordinate dependencies across teams.
Top Skills:
Agile
What you need to know about the Hyderabad Tech Scene
Because of its proximity to leading research institutions and a government committed to the city's growth, Hyderabad's tech scene is booming. With plans to establish India's first "AI city," the city is on track to become one of the world's most anticipated tech hubs, with companies like TransUnion, Schrödinger and Freshworks, among others, already calling the city home.
