About Anchanto
Anchanto, through its proprietary SaaS products and global partnerships, delivers exceptional service and world-class solutions, driving Brands, Online Sellers & Retailers, 3PLs, Warehouses and Postal Associations to equip themselves with best-in-class eCommerce capabilities.
Title: Senior Business Development Representative, APAC
Reports to: Director Business Development, APAC
Role Overview
Anchanto is seeking a high-energy and disciplined Business Development Representative to support outbound pipeline generation across key APAC markets. This role is designed for sales talent with 4-7 years’ experience who can execute consistent, high-quality outbound activities while learning enterprise SaaS sales fundamentals.
The BDR will focus on identifying, engaging, and qualifying prospects within mid-market and enterprise accounts—primarily in Singapore, Malaysia, Hong Kong, and broader English-speaking APAC markets. Success in this role is measured by the volume, quality, and velocity of qualified opportunities passed to the sales team.
The role requires strong execution discipline, exceptional communication skills, and the ability to quickly understand Anchanto’s product value propositions and regional buyer pain points. This is a hands-on, performance-driven role that forms the foundation of Anchanto’s outbound engine in the region.
Key Responsibilities:
Outbound Execution & Pipeline Generation
- Prospecting & Outreach: Execute high-volume, high-quality outbound prospecting via email, LinkedIn, and phone to engage senior functional managers and departmental leadership within APAC enterprise and mid-market organizations.
- Sequence Execution: Follow and optimize pre-defined outreach sequences, adapting messaging as required based on persona, market, and response insights.
- Lead Qualification: Conduct initial discovery to validate prospect fit based on ICP criteria, business challenges, and intent indicators before passing opportunities to the Sales team.
- Meeting Setting: Secure qualified first meetings for Sales Managers with decision-makers and key stakeholders across targeted accounts.
- Product Fluency: Develop a working understanding of Anchanto’s SaaS platform, use cases, and value propositions to articulate relevance during early conversations.
- CRM Excellence: Maintain meticulous, real-time data hygiene in HubSpot CRM, ensuring accurate tracking of outreach activities, engagement statuses, and lead progression.
Operational Discipline & Process Alignment
- Outbound Best Practices: Execute Anchanto’s outbound frameworks, messaging playbooks, and ICP definitions consistently while contributing feedback to improve them.
- Performance Reporting: Maintain weekly reporting on activity metrics, outreach experiments, conversion rates, and lead quality, ensuring transparency and predictability in pipeline contribution.
- Market Research: Conduct account-level and persona-level research to personalize outreach and uncover new pockets of opportunity across APAC.
- Tech Stack Usage: Effectively leverage HubSpot, LinkedIn, data enrichment tools, and email sequencing platforms to maximize productivity and conversion.
Regional Collaboration & Enablement Support
- Cross-Functional Collaboration: Partner with Sales, Marketing, and Product teams to refine messaging, understand new product features, and support territory-specific campaigns.
- Localization Sensitivity: Adapt outbound messaging and outreach strategies to align with cultural expectations and business norms across Singapore, Malaysia, and other APAC markets
- Coaching Readiness: Participate actively in training sessions led by the RevOps.
Experience required
- Experience: 4–7 years in outbound sales, inside sales, sales development, or business development—preferably within a SaaS or B2B tech environment.
- Outbound Skills: Demonstrated ability in outbound prospecting, cold calling, LinkedIn outreach, or lead qualification.
- APAC Exposure: Familiarity with APAC markets (e.g., SG, MY, HK) through prior work, education, or outbound sales experience is a strong advantage.
- Tools Knowledge: Hands-on exposure to a CRM (ideally HubSpot) preferred.
- Education: Bachelor’s degree in business, Marketing, Communications, or related field.
Skills & Expertise:
- Communication Excellence: Strong written and verbal communication skills with the ability to engage mid-level to senior functional stakeholders.
- Outbound Persistence: High resilience and motivation to consistently engage prospects and handle objections professionally.
- Research-Driven: Ability to gather insights on industries, personas, and accounts to personalize outreach.
- Organizational Discipline: Strong attention to detail, pipeline hygiene, and adherence to process.
- Tech-Savvy: Quick learner with the ability to navigate modern sales tools and adopt new technologies.
Personal Attributes:
- Results-driven and accountable for meeting activity and qualified pipeline targets.
- Agile and adaptable in fast-moving markets and dynamic internal environments.
- Self-motivated, curious, and eager to develop career into Sale/Business Development role.
- Team-oriented with a collaborative mindset, open to coaching and continuous learning.
